About this project
C2 partnered with Ogilvy New York and Irish Distillers to create a wide range of versatile assets for three distinctive Jameson campaigns spanning North America and South Africa.
For the US market, we brought the St. Patrick's Eve campaign to life across digital, social, and large OOH formats, including high-profile placements in Times Square and The Sphere in Las Vegas.
In South Africa, we adapted Jameson's 'ASIYE' (Let's Move Forward Together) Select Reserve campaign as well as Project Greenlight, crafting an array of engaging digital and social assets designed to perform across multiple platforms.
Impact
Quality and value at scale. We delivered hundreds of high-quality assets with a tangible difference in cost and agility.
