I'm a Cape Town–based Creative Director with over two decades of experience creating brands, campaigns, websites, apps and digital experiences. I've led large multidisciplinary creative teams across continents, delivering work that's strategically driven, creatively ambitious and built for impact.
Designer, strategist, producer and technologist, I'm passionate about turning bold ideas into engaging experiences—combining thoughtful design with emerging technologies to create smarter, more effective creative solutions.
Digital Creative Director
Creative Partner
Spearheaded creative direction and operational management for Ogilvy's global C2 studio, a large multidisciplinary team of motion designers, copywriters, designers, and art directors. Delivered pitch support, activations, concept ideation, creative expansion, global roll-out, and creative automation for Ogilvy teams worldwide — including championing AI-powered tools to improve ideation and production efficiency.
MasterCard, Verizon, Absolut Vodka, Jameson Irish Whiskey, Milka/Cadbury, NEFF, Mikimoto, Dunlop, Cape Town Opera, Perrier, San Pellegrino, Formula 1.
Digital Creative Director — Shoprite (2018)
Digital Executive Director — 99c (2019–2022)
Shoprite, Checkers, Ackermans, Spur, Puma, John Dory's.
Creative Director
Levi's, Enel, Johnson & Johnson, BAT.
Head of Design
Creative Director
University of Stellenbosch, City of Cape Town Tourism, Power Group, Two Oceans Marketing, Boland Cellars, Frey Chocolate, Ashanti Design, University of Cape Town, JetFresh Foods, Trail and Tar.
Creative Director
Heineken, Tanqueray, Big Concerts.
Creative Director
Old Mutual, Sea Harvest, Prudential, FinChoice.
Creative Director
Brandhouse (Smirnoff Spin/Storm, Twist, Triple Distilled, 1818, Smirnoff Black, Jose Cuervo, NGG brands), Sweet-Orr, Checkers, Puma, Engen.
Assistant Creative Director
Distell, Parmalat, Momentum, Shoprite, Pendoring Awards, Elizabeth Arden, BASF, Santam.
Art Director
Bokomo Foods, British Tobacco, Caltex, Federal Marine, WWF, Tracker, Fedsure, S.F.W., Condé Nast, Vital, SsangYong.