About the brand
Trail and Tar is a rapidly expanding retail environment specialising in running and mountain biking. At its core, Trail and Tar is a bold, energetic brand resonating with the most seasoned adventurer and weekend warrior alike. In a very short time-frame, the shop has grown to become an extremely popular retail hub in Tokai and the greater Southern Suburbs.
Why I loved this project
In a market dominated by slick, minimal design we implemented a bold strategy to differentiate Trail and Tar from its competitors. The result is a distinctly rugged, 'get-your-hands-dirty' visual identity. As a team obsessed with outdoor sports, we loved immersing ourselves in this brand and are thrilled to have contributed to Trail and Tar's success.
